Andrea--what do you mean where do I get the time? Don't you realize that I'm typing away at work right now, for all appearances doing all-important data entry? :)
So, the PIA readings this time were rather scintillating, were they not? I thought that some cool concepts that can be put to use in the professional world were mentioned--although some of them may "seem" like common sense, it's those little details that can make or break a project. For instance, chapter 4's description of "role-playing" is something I think a LOT of websites I've visited have overlooked. How many times have you found a company's website hard to negotiate, or just plain confusing?
Both chapters 4 and 5 seemed to cross-reference concepts I've learned in some of my more marketing-focused classes (*shudder*)--such as "knowing your audience" (we just did an exercise on that in Social Marketing the other day...), utilizing the site in the process of brand-building, etc.etc. etc. So, anyway; long story short I think some of these concepts are beginning to fall into place in my scattered brain, so to speak.